NoldusHub is the ideal tool to do multimodal research. But what does that mean? Let’s dive into the exciting world of multimodal research.
Multimodal research in a nutshell
Multimodal research is an innovative and interdisciplinary approach that combines multiple methods to study human behavior. These methods include facial expression analysis and eye tracking, as well as physiological measures like ECG or PPG. By combining these data, researchers can get a better and more complete understanding of human behavior.
Why multimodal research?
By collecting and analyzing data from different sources, researchers can gain a more comprehensive understanding of complex phenomena. This helps identify patterns and relationships that might not be visible when using just one method. The benefits are:
- Deeper insights: Combining various data types provides a richer understanding of human behavior.
- Accurate conclusions: Multiple data forms help researchers draw more accurate and insightful conclusions.
- Overcoming limitations: Studying behavior through multiple methods overcomes the limitations of single-modality research, offering a complete picture of the phenomena.
Multimodal research allows us to see how different aspects of behavior are related and interact with each other. It’s like putting together pieces of a puzzle to see the whole picture.
An example of multimodal research
Imagine you’ve launched a new online tool. You want to study how people interact with this tool and if they can easily achieve a certain task. You could use:
- Eye tracking: To see where people look on the page.
- ECG: To measure heart rate while trying to achieve a task.
- Facial expression analysis: To observe emotional responses.
- Video and audiorecording: To capture the verbal and non-verbal behavior of the participant.
By combining these methods, you get a much fuller understanding of how people engage with your tool. Looking for more examples? Here are more examples demonstrating the power of multimodal research.
The challenges and the solution
While it’s easy to see the benefits of multimodal research, it’s not something that’s easy to do. You have to gather and combine a lot of data from various sources and, the most challenging part, the data has to be all in sync. Moroever, it can be hard to analyze such an overwhelming amount of data. That’s where NoldusHub comes in. NoldusHub allows you to collect and integrate this data seamlessly. On top of that, it has some great visualisation features which allow you to spot interesting moments super fast when you first inspect the data.
Let’s have a look at that in the next lesson!